Parachute is Canada’s national charity dedicated to injury prevention. We want to create a safer Canada by preventing serious and fatal injuries through evidence-based solutions that advocate and educate.
We envision a Canada free of serious injuries, with Canadians living long lives to the fullest.
Parachute, founded in 2012 through the amalgamation of four charities in the injury prevention field, has become Canada’s leader in injury prevention focused on three key areas where people are unintentionally injured: in the home, at play, and on the move. We educate and advocate for preventing serious injury in our homes, in sports and recreation and on our roads. We focus on the leading causes of unintentional injury in Canada: falls, poisonings and motor vehicle collisions. We are the authors of the Canadian Guideline on Concussion in Sport and lead concussion awareness and management education for all Canadians.
We provide evidence-based information on concussion recognition and management as well as protocols for return to work and return to sport: We know from ongoing conversations with the CAF that concussion is a serious issues for those who have served and has been linked to PTSD. parachute.ca/concussion
We also have many online resources to support families and prevent injuries in the home, while travelling on our roads and while engaging in sports and recreation. Please check out parachute.ca
We produce a podcast, Popping the Bubble Wrap, that features round tables with parents about injury issues of importance to them, along with expert advice on how to address. parachute.ca/poppingthebubblewrap
We have been offering a child safety training course for parents through EarlyON centres in the Greater Toronto Area, thanks to support from the Ontario Trillium Foundation. We hope to expand these offerings further in future with additional support.
We offer Brain Waves, a free neuroscience education program for children in grades 4 to 6 that educates children about the importance of preventing brain injuries by demonstrating how the brain works and what it allows us to do.
We also offer the Smart Hockey program, which provides tools for hockey teams to establish concussion recognition and management protocols and practice.
We produce free webinars on a host of poisoning issues, as well as road safety issues.
We provide resources and education. Especially when it comes to poison prevention, we take a harm reduction approach: For instance, with the support of the Substance Use and Addictions Program of Health Canada, we have led major campaigns to raise awareness of the effect of cannabis on driving skills and also a second campaign encouraging safe storage of cannabis edible products, particularly in homes where there are children. Our information and courses are evidence-based and we also advocate for changes in laws and regulations — from ATV driver ages to booster seat laws to consumer product modifications — that will prevent injuries.
Parachute’s website, parachute.ca, had 540,000 page views in 2022. Our national campaigns span the country in English and French, generating millions of media impressions and in 2022 Parachute won nine International Safety Media Awards, recognizing the effectiveness and reach of our campaigns. Over the years, our Brain Waves program has been taught to more than 30,000 Canadian youth. We have worked with Canada’s National Sports Organizations to harmonize their concussion protocols with the best evidence-based standards and 52 of these NSOs have completing new or amended protocols under Parachute’s guidance.